NAB. Really? NAB??
Stuck for a way of best describing our Contact Tool, knowing that we will shortly be releasing a ContRact Tool, and wishing to circumvent the many problems we anticipate with having two such different tools with only one letter’s difference in the name, in a moment of caffeine and sugar overdosing (easy to do in the land of espresso coffee and fabulous gelato) we went temporarily insane and thought of NAB. That would be Name and Address Book.
We know. We know.
Back to work people. The fun is over. Common sense was victorious.